Leap Group

Leap Group was named one of America’ fastest-growing companies in the United States by Inc. 5000 — and even made the top 50% of all companies listed. We attribute our 238% growth over the last three years to our uniquely designed, collaborative network structure that prioritizes unity among our agencies and performance for our clients. Our company was designed from the client’s perspective: Leap Group provides a fully integrated approach to all of our clients’ specialized marketing and advertising goals. Thank you to our clients and employees for believing in our bold vision for the future of advertising. We are excited to grow more in the years to come with your support. #MarketingAgency #AdvertisingAgency #Inc5000

This week, Leap Group Co-Founder and CMO Alan Gilleo joins host Greg Kihlström of The Agile Brand™, one of the top marketing technology podcasts. Alan and Greg discuss the rise of generative AI and predictive analytics, and how Leap Group is using those technologies to uncover true human insights within the vast amounts of first-person data and large unstructured data available today. Alan stresses the importance of first ensuring you have a clean, consistent set of data. HumanView, Leap Group’s proprietary predictive modeling product, can not only clean up first-person data, but also enrich it with up to 1000 additional demographic and psychographic variables about your consumer. Despite all the advances in AI technology, Alan emphasizes, predictive modeling still requires a human element. Leap Group’s in-house research team has a robust background in anthropology, with prompt engineers who train the LLM models with a focus on human behavior, actions and activities. Listen to the podcast at the link, and learn how to use first party data and predictive analytics and AI to craft marketing strategies that help businesses Matter More. Check it out! https://bit.ly/3wGDOUU #AI #AImarketing #AIpredictivemodeling #AIconsumerresearch #datamodeling #predictiveanalytics #consumerbehavior #firstpartydata #dataenrichment #datasoftware #marketingdata #marketingagency #digitalagency

Fresh off a productive three days at CONNECT CMO in Las Vegas last month, we’re excited to be returning to the virtual CONNECT CMO Spring | Online Marketing Leadership Summit from May 6 - 10, 2024. The digital event allows us to hear directly from a diverse range of CMOs about their toughest business challenges. All the agencies in the Leap Group Network are passionate about creating the authentic human experiences that make our clients matter more to their customers in a challenging market. Join us for three days of networking, learning and collaborating at the CONNECT CMO digital event by registering at quartznetwork.com. And visit leapgroupnetwork.com to see how you can get the agility, speed and depth of expertise need you need in a marketing and advertising agency, all with a single contract and single point of contact. #QuartzCMO #connectCMO #CMOleadershipsummit #marketingagency #advertisingagency #digitalagency #CMOnetworking #marketingnetworking #adage #adlife #inc5000 #digitaladvertising

Some may call it the Second City, but Chicago is number one in our hearts! We’re thrilled to announce the opening of our new office on Wacker Drive in the heart of downtown Chicago. Leap Group Network has had a firmly established presence in the Midwest for 25 years, and our new Chicago space will help us better serve our growing client roster, which now includes Pinstripes, the fast-growing restaurant venue chain. Equally thrilled are all our Chicago-based employees, including Executive Creative Director Kenny Friedman, who has lived and worked in the city for 18 years. Pinstripes was just one of 13 new clients we signed last year, including our selection as the AOR for American Kennel Club, the world’s largest purebred dog registry and leading advocate for dogs. Visit leapgroupnetwork.com and see why clients in Chicago and beyond are choosing Leap Group agencies! #chicagoadagency #chicagomarketingagency #chicagodigitalagency #adnews #adlife #topadagencies #agenciesonthemove #inc5000

There’s hardly a hotter topic in the design and advertising world than AI, and the (virtual) water coolers at Leap Group have been no exception. In large part because our own ECD and AI-whisperer Kenny Friedman has been leading a series of workshops to show our creative teams how to leverage Midjourney within the ideation process, from developing hyper-specific comps for Round One creative (sayonara, stock photos!) to allowing writers to share their own visual ideas with ADs. Here’s a look at one of our workshop's output. And for a deeper look at our POV on AI tools in marketing, check out the recent (human)x blog: https://bit.ly/3TucfWo #Midjourney #AIVisuals #AIDesign #AIGraphics #AICreative

Spring is slowly but surely arriving in the Midwest, and with it comes lots of exciting new initiatives, projects, clients, travel and meet-ups among Leap Group agencies.  With all this activity, we started to get curious about how our talented team members were juggling it all while maintaining a laser focus - not to mention a healthy work-life balance. Discover how our team stays focused: -Tuning out distractions: Many use playlists and podcasts for a mood and concentration boost. -Getting past blocks: Some find inspiration in everyday activities or snacks. -Using to-do lists: A simple yet effective tool for staying on track. -Managing time: Tools like timers and structured work blocks help maintain focus. -Leveraging AI: We embrace AI tools to streamline tasks and boost creativity. #AdvertisingAgency #MarketingAgency #AdLife #ProductivityHacks #ProductivityTips

At Leap Group, our agency teams work with speed and agility across multiple states and time zones, but we all agree there’s nothing like connecting IRL. And for some of our team members, that means heading out to this spring’s CONNECT CMO Leadership Summit at the Bellagio Hotel & Casino in Las Vegas, from April 28-30th. We’re looking forward to three days of networking, learning and collaborating with other leaders and innovators in the marketing industry. Make sure to let us know if we’ll see you in Las Vegas, or mark your calendar to join us online for the digital summit from May 6-10th.     #CONNECTCMO #CMOLasVegas #MarketingAgency #AdvertisingAgency #CMONetworking #MarketingLeadership #LeadershipConference

Happy Leap Day from all of us at Leap Group Network! Yes, we realize this “extra” calendar day wasn’t named for us, but we’re feeling extra excited because this year marks our 25th year in business. That’s a quarter of a century of helping clients market less and matter more! 25 years ago this July, Leap Group was born in the hotbed of advertising: Louisville, Kentucky. Despite our lack of big city swagger (or perhaps because of it), we’ve survived a dotcom bust, a recession, and a pandemic. Today, we’ve been named a Fortune 500 fastest-growing company and remain as dedicated as ever to creating the meaningful human experiences that make brands matter more. Leap Group is the only network of specialized agencies designed from a client’s perspective – intentionally built to complete each other and not compete. We bring big ideas into reality through the power of seamless collaboration. Sign up for our newsletter to get monthly updates on network news, client work and insights … and of course all the details about our 25th anniversary festivities. Enjoy the “extra” day and thanks for 25 years of making the leap with us! #AdAgency #AdvertisingAgency #DigitalAgency #MediaAgency #MarketingAgency

Our CMO Alan Gilleo sat down with Kenny Friedman, Executive Creative Director at (human)x, to explore the transformative role of AI in the creative process. From sparking innovative ideas to enhancing production, Kenny shares his experiences and insights into leveraging AI for creative success. Don't miss out on this enlightening discussion! #AI #Creativity #Innovation #Marketing #Interview #ThoughtLeadership

We believe we do our best work when we feel supported. That’s why we’re committed to creating a work environment where all our colleagues feel safe, seen and heard.  In 2022, we piloted our Green Table Talk (GTT) series, inspired by Jada Pinkett Smith’s “Red Table Talks,” to give employees a safe space to express their thoughts and feelings on polarizing issues. Each GTT is structured, with a list of ground rules for respectful communication and a workbook with thoughtful questions.  In time to honor Martin Luther King, Jr Day in January and Black History Month in February, we held our most recent GTT, Conversation + Connection Surrounding Race and Privilege. Our experience with race is inherently a big and complicated one to unpack, but our group initiated some great discussions in a safe space, together as a team. Here are some notes from our gathering - please feel free to use them for your own team!  #DEI #BlackHistoryMonth #GreenTableTalks #Community #TeamBuilding #AdLife