SoIN Tourism (the tourism bureau for Clark and Floyd Counties in Southern Indiana) promotes visitation to the southern Indiana region located along the scenic Ohio River, just north of Louisville, KY. Since formation in 1976, SoIN Tourism continues to work alongside our southern Indiana communities to promote and grow our area as a destination brand. SoIN believes tourism is no longer about “show and tell” but about actively engaging to enhance visitors’ experiences—turning travel moments into treasured memories.